Michael Parness

Michael Parness, Chief Marketing Officer and General Manager, Play

Michael Parness brings three decades of experience leading transformative brand, retail, and e-commerce initiatives, unlocking sustainable growth across various CPG industries, including pet and toys. Prior to BARK, he served as the Chief Marketing Officer of JustFoodForDogs, a premium fresh dog food brand, where he was responsible for elevating brand awareness and driving growth across their direct-to-consumer, e-commerce, and owned retail channels. Before that, Mr. Parness served as the Chief Digital Officer of Chateau Ste. Michelle Winery, a multi-brand, omnichannel wine portfolio. Previously, he served as the Chief Marketing Officer of Outward Hound for nine years, where he worked closely with Mr. Black and led various functions including brand strategy, performance marketing, social media, and creative. Mr. Parness was also responsible for starting and growing their direct-to-consumer and e-commerce channels, which grew significantly during his tenure.

He holds a Bachelor of Fine Arts in Toy Design from the Fashion Institute of Technology and a Bachelor of Industrial Design from Pratt Institute. He resides in Denver, CO with his long-term partner Jennifer, her two kids, their crazy St Bernard/Newfoundland/Doodle mix named Lola, and a hamster.