Nari Sitaraman

Nari Sitaraman, Chief Technology Officer

Nari Sitaraman has over 20 years of retail and consulting experience across technology strategy, engineering, and product management. Prior to BARK, Nari was the CTO at Crate & Barrel, where he oversaw all aspects of technology and helped evolve the digital business to be greater than 65% of the overall revenues. Before that, he was the CTO at The Shade Store, where he helped the business become a leader in their space, with a focus on omni-channel service and an unmatched customer experience. Prior to The Shade Store, he led technology teams at Williams-Sonoma and other global brands through digital transformations by fostering a tech and data driven culture focused on customer experience and innovation.

Nari received an undergraduate degree from Indian Institute of Technology, Madras, a Masters of Science from Penn State University, and an M.B.A from University of California, Berkeley, Haas School of Business.

Nari and his wife Sri have twins - a girl and a boy - with whom they share a passion for history and nature, and enjoy spending time building models, playing board games, camping, and visiting museums and aquariums.