Nari Sitaraman has over 20 years of retail and consulting experience across technology strategy, engineering, and product management. Prior to BARK, Nari was the CTO at Crate & Barrel, where he oversaw all aspects of technology and helped evolve the digital business to be greater than 65% of the overall revenues. Before that, he was the CTO at The Shade Store, where he helped the business become a leader in their space, with a focus on omni-channel service and an unmatched customer experience. Prior to The Shade Store, he led technology teams at Williams-Sonoma and other global brands through digital transformations by fostering a tech and data driven culture focused on customer experience and innovation.
Nari received an undergraduate degree from Indian Institute of Technology, Madras, a Masters of Science from Penn State University, and an M.B.A from University of California, Berkeley, Haas School of Business.
Nari and his wife Sri have twins - a girl and a boy - with whom they share a passion for history and nature, and enjoy spending time building models, playing board games, camping, and visiting museums and aquariums.